Making brands more distinctive

The virtual home of Joe Chetcuti. Marketing for games, entertainment & leisure.

Marketing

Creating distinctive game brands

This is a route map to creating distinctive IP. With additional comments from industry veterans David Harper, Managing Director of Skyhook Games (Lawnmower Simulator), Stephen Hey, Consultant at HeyStephenHey (Doom, Worms, Angry Birds) and Johnny Coghlan, Director of Product Marketing at Cloud Imperium (Star Citizen and soon to be released Squadron 42). Thanks to gamesindustry.biz…

Marketing

How to be more distinctive. Six steps in less than 100 words.

Define a clear value proposition – make it creative, commercial, competitive and compelling. Consistency – at every product development and marketing decision point ask yourself does this support the value proposition? Signature actions – create distinctive actions for your brand and keep on doing them, again and again. Own it – go wide and deep,…

Marketing

Don’t measure the wrong thing

I love facts, data, stats and figures. They make me feel professional, important, useful even. And as a marketeer there is nothing better than hearing that one of your latest campaigns has performed better than a client’s previous effort. We love it, post it, add it to case studies, high five and take the afternoon…

Marketing, branding, advertising & design

Delivery is not success – activation is

Back in the day I had a client who we produced and designed a magazine for. At the end of the year I sat in the stakeholder presentation on the years marketing successes. The magazine was a key part of the communications mix. It was, I heard, successfully delivered to over 200,000 customers. The objective…

Marketing

You have to understand story telling before making it work for your brand.

Story this, story that, blah blah blah. We’ve all heard that storytelling works for brands. Our world is full of books, blogs, keynotes, webinars and opinion pieces (like this!) extolling the virtue of the story.  But what makes storytelling really work and how can you make sure you’re not just paying lip-service to it?  I’ll…

Marketing

Covid: a practical action plan for brands

Now is a difficult time, and we’re in unchartered territory, but business isn’t stopping and it’s now more important than ever to have your voice heard and to stay relevant. It’s a daunting task but one that you shouldn’t be afraid of or shy away from. I’ve listed eleven clear strategies and tactics for brand…

Marketing, branding, advertising & design

Covid: The good, the bad and the budgets

I’ve found a number of things heartening in these trying times. Especially in the way that many clients and suppliers have all rallied around to support each other. A reaffirmed sense of purpose, transparency, respect and communication has helped get us through the last few weeks. This I not just in the sense of positive…

Marketing, branding, advertising & design

Brexit vs agencies

Yes, we’re all tired of Brexit and it’s not even really happened yet. We’re still trading and living under the previous rules of the UK’s EU membership. It won’t be until a the transition period is over, in December 2020, that we truly exit and are left to our own devices. So, at the moment…

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About Me

I make brands more distinctive.

From marketing management at Gremlin, Atari and Xbox to brand consultancy for LEGO, Chester Zoo and Butlin’s.

Director, mentor, doer. MBA & Fellow of the CIM.

Experienced good guy who likes to keep it simple and effective. Looking for fun times with like minded positive people who want their brand to fly higher.

If you want to make your brand more distinctive you know what to do…

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